Mobile Search + Local SEO Statistics
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Almost a third of mobile searches are related to a location (Google)
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Mobile searches for “where to buy” have grown by 85% since 2015 (Google)
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Business listings with a website get 25-35% more clicks (Google)
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97% people searched online to find a local business. (Hubspot)
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90% of all mobile and tablet search traffic comes from Google (Net Market Share)
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Mobile accounts for 52.2% of all web traffic (Statista)
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Mobile voice-related searches are three times more likely to be local-based than text-related searches (Search Engine Watch)
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88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. (Nectafy)
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46% of all searches on Google are seeking local information. (Hubspot)
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86% of people look up the location of a business on Google Maps. (Go-Globe)
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72% of consumers, who search for local businesses, end up visiting stores within five miles. (Hubspot)
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92% of searchers will pick businesses on the first page of local search results. (Chitika)
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60% of the people who search for a local business use smartphones. (Hubspot)
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70% of customers visit a store based on information found online. (Bradley Shaw)
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56% of local stores are yet to claim their local listing on Google. (Brandmuscle)
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More than 50% of ‘near me’ searches result in a store visit. (Mediapost)
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Between 20% and 25% of organic traffic converts to a lead. (Bradley Shaw)
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Search beats social media by more than 300% as a traffic source. (imForza)
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67% prefer businesses whose apps or mobile sites target their location. (Think with Google)
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33% who use mobile phones to search for local companies are looking for the location. (Hubspot)
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Almost 2 of 3 smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location. (Think with Google )
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By 2021, mobile devices will influence over $1.4 trillion in locally based sales. (Forrester).
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65% of people use their mobile phone in their buying moments. (Think with Google)
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71% of customers look to confirm the address before visiting a new store. (Search Engine Watch)
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73% of consumers trust a business based on positive reviews. (Forbes)
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The Google 3-pack appears in the top spot in 93% of searches with local intent (Go-Globe)
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60% of American Adults use Smartphones and tablets to search for local products and information. (Go-Globe)
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78% of local mobile searches result in offline purchases. (Go-Globe)
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For local listings, 68% of searchers were found to have used ‘Get Directions’ or ‘Click to Call’ in a mobile ad. (Go-Globe)
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93% of consumers say they are frustrated by incorrect information online. (AdviceLocal)
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61% of users are unlikely to return to a mobile site that they had trouble accessing, and 40% of them visit a competitor’s site. (Google)
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Websites that load in 5 seconds on mobile see 25% more ad visibility and 70% longer session duration. (Think With Google)
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29% of consumers search for local businesses at least once every 7 days. (Main Street ROI)
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75% of users never scroll beyond the first page of search results. (Hubspot)
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18% of local mobile searches lead to a sale within one day. (Search Engine Land)
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72% of people who conduct a local search will visit a store within 5 miles. (Hubspot)
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Mobile searches for “open” + “now” + “near me” have grown by 200%. (Think With Google)
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72% of consumers say search is their first choice to find information on local merchants. (Main Street ROI)
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Positions 1, 2 and 3 in local search rankings get 24.46%, 13.38%, and 10.12% of all clicks respectively. (Advanced Web Ranking)
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Local listings after the 6th ranking position each get less than 2% of the clicks. (Advanced Web Ranking)
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Mobile searches for “store hours” are the highest on Christmas day. (Think With Google)
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Displaying reviews on your website can increase customer conversion by 270%. (Spiegel Research Centre)
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Consumers are more likely to purchase when star ratings are between 4.0 – 4.7 then decreases as the ratings get closer to 5.0. (Spiegel Research Centre)
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82% of consumers seek out negative reviews. (Spiegel Research Centre)
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68% of consumers have left a local business review. (LSA)
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95% of consumers are suspicious of fake reviews if there are no bad reviews. (Revoo Blog)
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Customers have 2x more brand interactions on mobile than anywhere else. (LSA)
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Mobile searches containing the word “best” have grown by 80% in the past two years. (Think With Google)
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89% of people are more likely to recommend a brand after a positive mobile experience. (Think With Google)
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51% of smartphone users look for local information while on the go. (Google)
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42% of all mobile brand experiences involve search. (Think With Google)
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50% of search queries are four words or longer. (MarketingProfs)
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70% – 80% of search engine users only focus on the organic results, ignoring the paid ads. (MarketingProfs)
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On average, search traffic converts 10x higher than social media on desktop. (MarketingProfs)
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97% of page 1 results have at least one image on their page. (MarketingProfs)
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By 2021, mobile devices alone will influence $1.4 trillion in local sales. (Forrester)
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67K searches are performed on Google every second. (MarketingProfs)
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43% of customers do online research while in the store. (Wordstream)
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93% of all online activities begin with search. (Search Engine Journal)
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81% of consumers begin their buying process online before making a major purchase. (imFORZA)
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The SEO industry is projected to be worth $79 billion by 2020. (Search Engine Land)
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The average time spent on a search is less than one minute. (Moz)
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Businesses that use a strong keyword in their company name rank 1.5 spots higher in search results. (Local SEO Guide)
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50% of searchers are more likely to click on a result if your brand appears multiple times in search results. (Brafton)
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90% of searchers haven’t made their mind up about a brand before starting their search. (Status Labs)
Marketing Statistics
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61% of marketers value ranking high on search engines. (Hubspot)
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69% of consumers are more likely to buy from a company whose website or mobile app helps them easily find information. (AdviceLocal)
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91% of users say access to content is very important. (Cardtapp)
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56% of consumers shop equally online and offline. (Periscope by McKinsey)
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72% of online marketers say that regular, relevant content creation is their most effective SEO tactic. (MarketingProfs)
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Inbound leads have a 14.6% close rate compared to only 1.7% for traditional methods like print advertising. (imFORZA)
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61% of marketing professionals say improving SEO and growing organic presence is their top priority. (HubSpot)
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SEO leads cost 61% less than those generated by outbound methods like direct mail or cold calls. (Search Engine Journal)
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B2B marketers with blogs receive 67% more leads. (Inside View)
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A well-optimized video is 52x more likely to show up on the first page of a Google search than text. (Unbounce)
Social Media Statistics
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59% of global consumers use social media as a source of inspiration for purchases. (AdviceLocal)
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76% of US consumers have purchased a product they’ve seen in a social media post. (Curalate)
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200 million Instagram users visit the social page of at least one brand every day. (Instagram)
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60% of people say they discover new products on Instagram. (Instagram)
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72% of consumers follow brands on social media for discounts. (LSA)
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78.5% of Twitter users have tweeted at a brand. (Twitter Customer Insights)
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YouTube is the world’s 2nd largest search engine. (Mushroom Networks)
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1.5 billion searches are performed daily on Facebook. (WordStream)
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74% of people say they use Facebook for professional purposes. (Hubspot)
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7/10 hashtags on Instagram are branded. (Sprout Social)
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Instagram hit 1 billion monthly users in June 2018, after hitting 800 million monthly users in September. (TechCrunch)
Voice Search Statistics
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50% of all searches will be conducted via voice by 2020. (ComScore)
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An estimated one billion voice searches occur each month. (Alpine.AI)
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35% of voice assistant users have made a purchase using a voice device. (LSA)
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1 in 6 Americans own a smart speaker (~39M people). (NPR and Edison Research)
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On mobile, voice-based searches are 3x more likely than text. (Chitika)
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39% of smart speaker users use it to search for local business information. (MarketingProfs)
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37% use Siri, 23% use Microsoft’s Cortana, and 19% use Amazon’s Alexa at least monthly. (HubSpot)
Content Statistics
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Improvements in content have been known to increase blog traffic by as much as 2,000% (Marketing Sherpa)
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The average first-page result on Google contains 1,890 words (Backlinko)
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Companies that blog have 434% more indexed pages than those that don’t (TechClient)
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Brands and companies with blogs receive 97% more links to their website (State of Inbound)
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Updating and recycling old blog posts can increase traffic over 100%. (Backlinko)
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Blog titles with 6-13 words attract the highest and most consistent amount of traffic. (Hubspot)
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Monthly podcast listeners grew from 24% of Americans to 26% year over year. (Edison Research)