Virtual Tour Case Study

Cathedral Ridge Winery

Average Sustained ROI Per Location 1030%

 

Growing Northwest winery with two retail tasting rooms and direct to consumer channel.  Main winery is in Hood River, OR., second Tasting Room in Dundee, OR., in the Willamette Valley. 

The goal build awareness by enhancing existing marketing efforts with a tour, and existing content, to engage shoppers and drive them to the tasting rooms with no incremental marketing spend.

 

Cathedral Ridge Winery (CRW) worked with Allan Retail Group to create a 360 tours for each location

with a user interface optimized for mobile devices. The tour used existing CRW content and featured integrated  “micro-engagements” spots, to drive measurable consumer action/conversion.

 

Launched 8/15/18 in HR and 10/1/18 in Dundee.  The tour was integrated with the winery’s  Google My Business Profile, website, social media, print, email tactics and marketing budget. 
Results reflect 8/1/18-10/31/19 timeframe.

 

View Hood River Tour Here  & Dundee Tour Here

Success Measures
  • Hood River ROI 1041%

  • Dundee ROI 1019%

  • Total Sales +$132,000

  • 9.5% of Retail Traffic

  • Over 19,000 Tours

  • Web Traffic +25%

  • No incremental spend.

Key Findings
  • Tour = 31% of Web Visits

  • 81% New % 19% Repeat

  • Share & Products #1 MES

  • Enhances all tactics inc. FB,

  • Drives SEO

  • Improves power of GMB

Retail Traffic & Sales

  • 2,391 incremental visitors

  • Avg. 281 month

  • 9.5% of total retail traffic

  • Inc. Sales = $132,000

  • Avg. $9,400 per month

  • Avg. cost $830 per month

EV 360 Tour Visits

  • 19,129 Tours

  • 31% web visits take Tour

  • Hood Riv. = 10,607 (55%)

  • Dundee = 8,522 (45%)

  • 81% new & 19% repeat

Micro-Engagements

  • 20% of Total Tours

  • 3,763 total MES clicked

  • Product Views & Shares MES #1 @ 538 each = 17%

  • 600+ direct contacts inc. emails, calls, directions.

Google My Business

  • HR Pics +192% v. Comp.

  • HR Post views 2,100+

  • HR contacts + 258%

  • DD Pics + 116% vs. Comp.

  • Post Views 1,300+

  • DD contacts + 232%

CRW Website

  • Web Traffic +25% v. YA

  • Session Duration + 30%

  • Bounce Rate  -10%

  • 31% of all website visitors take a Tour.

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